We can’t change the wind

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination” – Jimmy Dean

I am sure that we are all fed up with Brexit, no matter what side we are on, I don’t however believe that is a reason for inactivity, or indecision. We can’t change the trading circumstances or recessions that prevail at any time, nor the process of Brexit.

Whatever the current trading scenarios or Brexit result, we can change our business and marketing strategy to adapt – making sure that we still arrive at our planned destination. As a well know saying illustrates, “If your ship doesn’t come in, swim out to meet it” – Jonathan Winters.

We all know that activity = results – so let’s get busy! Planning for change isn’t comfortable for some – and usually it’s only the brave that go that extra stage and actually execute it. Life has delivered a key lesson for us all – 'The animal that adapts most to change is the one that ultimately survives and prospers’.

If you need help to discuss the change in your marketing strategy then call David Antrobus Marketing today on 01925 909 050.

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