28 Jul 2016
The proven principle – ‘the three rights’
There are many different opinions about choosing the right marketing options, particularly with the advent of so many new digital marketing techniques. The most common question to a marketing consultant is usually ‘How do I achieve the best return on my investment?’ We believe the answer, and the most potent principle in marketing involves a process known as ‘The three Rights’:
16 Jul 2016
‘Routes to market’ – the right advice
In our recent blogs we’ve talked about the importance of getting the marketing fundamentals firmly in place. These include the right brand and foundations such as a website, company brochures and literature etc. These foundational items are the essential building blocks that need to be in place BEFORE you can launch into the more outbound marketing techniques that are commonly referred to as ‘Routes to Market’ activities.